And you can get more cash by playing more often. There are levels in Farmville: you can’t buy certain crops or a combine harvester until you reach a certain level. Farmville doesn’t really bother with levels My cash reserves stay the same, but I have just asked a dozen people to send me something worth real value. I can only send them sporadically (I think it’s once a day), but it costs me nothing more than the time it takes to select an avocado tree and the friends I want to send it to. Here’s where Zynga departs from the real world: sending a gift costs me zilch. That’s viral marketing at its most brilliant. Give them all presents as often as I can so that they give me a present back.Invite as many of my friends into the game as possible, so they give me presents.In fact, the more gifts I receive, the better my farm looks and the more fun I have. Unlike the original virtual beer or birthday cakes, gifts from my friends in Farmville enhance my enjoyment of the game. Zynga turns this on your head by asking you to send them a gift. In many games, this screen would say “invite your friends to play this game”, a thinly-veiled attempt to get you to spam your mates. When you visit your farm, the first screen you see is not a picture of your farm, but a list of gifts that you can give your friends. When Facebook first emerged, it was about “poking” your friends and giving them virtual beers or dogs. Gifting was one of Facebook’s earliest memes. Farmville has got six key elements absolutely nailed, and it’s reaping the rewards of its clever, viral design. The six secrets of Farmville’s successįarmville came out at around the same time as Playfish’s Country Story which, while doing well, has only achieved 4 million users, 16% of the size of Farmville’s playerbase. With this latest performance, I think that there can be no doubt that Zynga has claimed that crown. I argued in July that Zynga may have overtaken Yahoo! Games to be the largest games “site” on the Internet. 33 million players.Īccording to ComScore (via TechCrunch), Facebook had 340 million unique visitors in June (although Facebook only acknowledges 250 millon), which means that around 10% of all Facebook users played Farmville last month. Farmville is only two months old, but it had 33 million unique players in August.
That’s four farming games in the top 25, with Farmville at #1 and Farmtown at #3.
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